The Future Starts Here: Introducing The New Injective

Injective has evolved significantly since its early days, and it’s time for that growth to shine through. As it enters a new chapter, Injective seeks to define what it stands for today and where it’s headed tomorrow.

With the launch of a new brand identity, Injective goes beyond a fresh visual style to reaffirm its mission and articulate its boldest vision yet for the future of on-chain finance. The blog post here will walk you through the new brand and Injective's greater vision. You will also be able to directly view the brand identity through the all new Injective website and entirely new core products such as the upgraded Injective Hub and the Injective Explorer: InjScan.

The Future Starts Here

At its core, Injective is the first and only blockchain purpose-built for finance, offering the most advanced infrastructure for Web3 finance projects to seamlessly launch innovative applications using its modular, plug-and-play technology.

Today, Injective has evolved into becoming one of the largest blockchain networks in all of Web3. From its humble beginnings creating an exchange, Injective has transformed into an industry-leading company that remains the first and only blockchain built for finance.

In recent years, the emphasis has been on perfecting this foundation by offering a chain that can onboard the best traditional finance institutions alongside everyday users. In doing so, Injective aims to truly bridge the gap between traditional and decentralized finance where everyone can access any asset, any market and any financial instrument 24/7 regardless of their nationality, net worth or location. Injective has showcased this not only via the release of novel technologies, such as the tokenized index for the BlackRock BUIDL Fund, but also more recently with the first tokenized AI index combining stocks and tokens in one.

All of this is powered by Injective's unparalleled infrastructure stack that is purpose-built for finance. Injective's plug-and-play modules enable builders to readily create exchanges, lending applications, tokenization platforms and more, faster than possible anywhere else. Developers effectively can leverage pre-built templates on Injective to create these applications. For instance, Injective's RWA module can be utilized to seamlessly create tokenized assets, while the binary options module can be used to quickly launch prediction markets.

Injective today is one of the highest revenue-generating chains and is on pace to be one of the fastest-growing L1s ever created, with millions of new transactions flowing into the network daily. We have been on mainnet for three years now with lightning-fast speeds, the lowest fees and zero chain halts. Injective's unrivaled tokenomics features a unique burn auction that programmatically burns INJ every week, ultimately redistributing that value back to its users.

The Injective infrastructure has been further fortified with its new MultiVM environment where developers, regardless of being proficient in WebAssembly or Solidity, can build on Injective. This will become even more apparent as Injective's EVM layer launches on mainnet later this year, which already is the most performant EVM ever built. Perhaps most importantly, Injective is operated entirely by its global community that continues to spur the growth of its ecosystem.

Now, the journey continues toward expanding the ecosystem like never before in the history of Injective—creating a dynamic destination where users and institutions alike can develop and discover groundbreaking decentralized infrastructure, tokenized assets and applications.

Injective’s mission is to democratize finance through decentralization, creating a more inclusive and efficient financial system powered by blockchain technology. Every step forward has been a commitment to realizing this vision. The future of finance isn’t just a distant goal—it begins here.

The future starts on Injective.

Key Elements of the New Brand

Creating the new Injective brand was a monumental task that involved working with some of the most renowned design and advertising firms globally. Typically, these agencies only work with major Web2 companies and as Injective expanded so too did our vision. We wanted to have the Injective rebrand resonate with everyday users and truly bring Injective to mainstream audiences outside of just the core Web3 crowd.

The highlights here will delve into a few of the key elements that will define the overall brand moving forward.

A Refined Logo

The Injective logo

The logo remains a key part of Injective’s identity. Injective today is one of the most recognizable brands in Web3 today and the logo plays a core part in this brand.

The logo has always represented Injective's mission to bring together traditional and on-chain finance with the two intertwining elements of the logo creating a harmonious identity. The rebranding process focused on refining the logo to make it sleeker and more precise. This includes making the logo symmetrical, allowing the shape to be retained even as it's resized, and refining the aesthetic through hundreds of iterations to retain Injective's recognition while bringing it into a new age. Subtle adjustments ensure the logo maintains its familiarity while reflecting a forward-looking ethos.

The logo wordmark

The logo icon was also used to ensure a consistent brand image for the wordmark itself where the nuanced curves from the icon were embedded into the lettering itself. In doing so, the Injective logo is reflected in the design of the typography, bringing an entirely new level of sophistication to the overall visual identity.

Retro Futuristic Graphic Styles

The new visual language adopts a line-drawing style of illustration that imbues a technical retro future theme.

This approach peels back the layers of an image, much like taking apart a complex device to reveal its inner workings. It showcases both the intricate technology behind Injective and the larger futuristic vision it enables. This concept inspired many of the animations on the revamped website, creating a cohesive and engaging user experience for all.

An Expanded Color Palette

A new sleek ocean color is now the new primary new color for Injective. This color was chosen both to retain the blue color theme of Injective while instilling a fresh new modern look.

Injective has also rapidly grown to reach new audiences which today includes everyday users, institutions and developers. As a result, the color palette itself was vastly expanded to properly appeal to distinct user archetypes.

Incorporating secondary and tertiary colors creates a palette that is versatile and dynamic, suitable for a range of scenarios such as summits, hackathons, billboards, community events, and builder-focused gatherings. These colors signify both vibrancy and growth.

Not only do the color combinations provide developers and users with a wide assortment of design choices but it also ties together the overall Injective identity that is instantly recognizable to all.

A Revamped Typeface

Typography plays a critical role in the rebranding. After exploring numerous options over the course of a year, ABC Marist was chosen as the primary typeface, with ABC Whyte as the secondary. This pairing balances modernity with readability. The serifed ABC Marist adds uniqueness and elegance, while the sans-serifed ABC Whyte ensures clarity for captions and footnotes. Together, these typefaces establish a clear visual hierarchy for enhanced Injective storytelling.

The New Injective Hub and Explorer

Alongside the new Injective brand, starting today users will be able to access an entirely revamped Injective Hub and Explorer.

With Injective Hub V2, users can now experience a more seamless, powerful, and integrated way to interact with Injective's expansive ecosystem. The new Injective Hub brings an improved onboarding flow, intuitive UX, advanced analytics and tracking, expanded integrations, and much more.

InjScan is Injective's upgraded explorer, bringing improved UI and navigation, transaction categories, NFT pages, token holder info, native smart contract querying, and much more!

Of course, both products have applied the new Injective brand identity as well to create an integrated cohort of products. You can read more about all of the new features and capabilities of these two products on their respective blog posts for the Injective Hub and InjScan.

The New Injective Website

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The culmination of the rebranding efforts can be directly seen starting today on a revamped website that brings together all elements of the new visual identity.

The refined logo, expanded color palette, modern typefaces, new visual graphics, and evolved storytelling approach are integrated seamlessly. The website serves as a reflection of Injective's growth and vision for the future.

The website also includes multiple customization options on the homepage itself where users can select to view content for individuals, developers, or institutions. Selecting any of these filters will generate an entirely new homepage with copy catering specifically to that core user type. Not only is this an innovative website architecture, but it also enables Injective to appeal to all audiences through one site.

There are dedicated pages for builders, users, and the community. Developers, for instance, can find examples of applications they can power using Injective's bespoke modules, while institutions can find information on Injective's unique capabilities for tokenizing real-world assets. The ability to explore new dApps along with intuitive calculators for INJ burns and staking rewards are embedded into the new website as well.

We encourage everyone to explore the entire website and all of the surprise features embedded into the site as Injective steps into a new age.

Injective Ninja Ambassadors

As part of Injective’s rebranding, a dedicated Ambassador page is also now live along with a new Ninja theme—an evolved representation of Injective’s core identity. Originally created and embraced by the community, the Ninja has grown into a powerful symbol claimed by the builders, developers, and users driving Injective’s success.

The new Ninja embodies this evolution, designed with a style versatile enough to fit any scenario and to work alongside mascots across the Injective ecosystem. As you level up via the immensely popular Injective ambassador program, your ninja will grow with you as well which can be seen on the site as you click through the different levels.

The ninja is not just a symbol—it’s an invitation to join the Injective revolution. Claim it as your own.

The Future Starts on Injective

Welcome to an all new Injective.

We remain steadfast in our goal of enhancing traditional finance with on-chain crypto rails to reach a globalized scale. The new Injective will accelerate development like never before with novel assets, tokenized markets, revolutionary applications, groundbreaking infrastructure and a global community of ninjas. This is just the beginning as new launches and upgrades this year continue to catapult us to new heights.

Join the journey in building true financial freedom for all.

The future starts here.

About Injective

Injective is the first and only blockchain built for finance. Injective provides developers with powerful plug-and-play modules for creating unmatched Web3 applications. INJ is the native asset that powers Injective and its rapidly growing ecosystem. Injective is incubated by Binance and is backed by prominent investors such as Pantera, Brevan Howard and Mark Cuban.